Curious about the extraordinary power of the Jacobs Magic Aroma? Take a coffee, smell the Aroma and dream with your eyes open. With enough Jacobs coffee everything is possible.

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Johann Jacobs founded his business in Bremen, Germany in 1895 on something very powerful - a dream. He understood the power of coffee's aroma to awaken the spirit.
He knew that aroma was more than just a mark of high quality.
To Johann Jacobs, aroma was the key that unlocked the magic of coffee and his ultimate dream was to bring this to people.

It’s still the dream at the heart of the Jacobs brand, and the still the promise we keep to all our consumers today.